UBS NextGen Programs. Young decision-makers meet long-term prospects.

Making excellence visible - through every single detail. The events bring together young members of ultra-high-net-worth families from all over the world. The demands on the design are correspondingly high: it must be internationally compatible, reflect the prestige of UBS and at the same time speak an open, modern language. Not as an event decoration, but as a strategically staged overall picture - from the welcome card to the certified booklet.

Two formats, one system - differentiated and recognizable. We developed individual visual concepts for both event series, each with their own key visuals, color schemes and typography profiles. What they have in common is the high quality standard: cloth-bound hardcover books with embossed details, individually designed pocket guides, agendas, certificates and welcome cards - all produced on premium papers, coordinated down to the last finishing touch. The design line runs consistently through all materials - and yet remains independent for each event format.

NextGen experiences that last - analog and international. The programs show how much trust is created through a consistently thought-out brand experience. For a target group that otherwise often only meets digitally, the printed materials are a welcome exception - a tactile experience that provides orientation, makes content tangible and subtly anchors the UBS brand. The consistent recognizability over the years creates familiarity - and strengthens UBS's positioning as a leading global partner for the next generation.