The Change. No Nonsense – just impact.
After several years of close collaboration with the Beaster brand, Studio Blyss was commissioned to implement a comprehensive rebranding – with a clear focus on sustainability, comprehensibility, and consistent brand management. The result is The Change – a brand that doesn't just need new packaging, but a new language.
Customer
Swiss Health & Nutrition AG
Creative Services
Rebranding
Naming system
Visual identity
Sustainable packaging
Text development
Material consulting
Production support
Videos & stills by our friends Tyma Film
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Beaster wanted to reposition itself as an uncompromisingly sustainable brand - both internally and externally. The previous brand identity was too complex in terms of content, required too much explanation in terms of language and was not visually differentiating enough.
The challenge: To create a new brand identity that not only communicates the high standards of sustainability, but also makes them consistently visible and understandable – from the naming to the packaging.
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Studio Blyss developed a rebranding that deserves its name: Beaster became The Change - a clear statement in favor of no plastic, single-origin recycling, organic ingredients and resource-saving processes.
The new naming system simplifies the product names and makes sustainability linguistically accessible. The packaging concept is based on sophisticated materials: compostable stand-up pouches, recyclable glass containers and cardboard packaging, a drinking bottle that completely decomposes. No PET, no compromises.
In terms of design, everything was geared towards clarity and reduction – no green cosmetics, but honest design with attitude.
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Today, The Change is more than just a new brand. It is an example of how credible sustainability works when it is thought through from naming to material.
The result is a brand identity that reaches modern consumers, creates trust and shows: sustainability needs no excuses – but clarity.
Impact needs attitude. And consistency.
Studio Blyss supports brands that want more than just a green label. We develop naming, branding and packaging with substance - for companies that not only claim sustainability, but shape it. Together with you. For a future without compromise.