AI as a creative extension. And a strategic tool.

What fascinates us about AI is not the technology. It's what it makes possible. It opens up new visual worlds, helps us to visualize thoughts more quickly - and gives ideas a visual language even before they have been fully formulated.

At Studio Blyss, we don't use AI to automate processes, but to expand creative scope. To turn an idea into a visual system. And a feeling into a brandable image.

Many tools work amazingly well today. But the decisive factor remains:
The difference is not in the prompt. It's in the thinking beforehand - and in the design afterwards.

Our AI expertise

Design with attitude - not by default.

We don't see AI as a shortcut, but as a tool that expands our creative scope. Since the early days of generative AI, we have been working with image and text models, testing boundaries, optimizing workflows - and creating visual systems that make brands clearer, faster and bolder.

Models are interchangeable - the decisive factor is how they are used.

We use specialized models for image generation, text creation and upscaling - from Midjourney to ChatGPT, from Higgsfield to Nano Banana. But what counts is not the technology, but the interplay of brand understanding, creative precision and conceptual thinking. This is what creates AI-supported design that works.

More flexibility, less friction - and more time for the essentials.

Whether packaging, key visuals or editorial: AI reduces complexity and speeds up processes. Without casting, set construction or buyouts, high-quality visuals are created that can be adapted in real time - perfect for international rollouts, test scenarios or dynamic content formats. This leaves more room for ideas, for attitude - and for what really matters.

For the web redesign of Ultrasun (the leading Swiss provider of sun protection products for sensitive skin), we used AI to create all the key visuals – a resource-friendly alternative to traditional photoshoots.

Getting a consistent visual language across multiple categories (Baby, Family, Sport, Face) would have been a huge challenge with conventional shoots due to budget constraints. But with AI, we were able to achieve this consistency much more easily and efficiently, without compromising on visual quality. The result: High-quality and versatile key visuals that present the brand's versatility in a modern and fresh way.

Woman in a white top leaning against a wall, with one arm over her head, in sunlight.

A laughing child sits in the sand on a sunny beach.

A woman with a ponytail holds a little girl wearing a beige straw hat. Both are smiling at each other and wearing white clothes. The background is sunny and sandy.

Person in white shorts and sneakers leaning against a sandy-colored concrete wall, sunny outdoor shot.

Man jogging in sportswear and sunglasses in front of modern buildings

From still image to movement

What began as a static key visual has evolved. An AI-generated image became a clip that translates skin, light and mood into movement - so realistically that the origin is almost forgotten.

We don't use AI as an effect, but as a tool to create scenes that credibly expand brand worlds. The result does not appear artificial, but natural. As if it had always been there.

For the unisex perfume house Maison Noir, we have developed a comprehensive visual campaign that reflects the uniqueness of their fragrances. With the help of AI technologies, a video was created based on image-to-video processes, which sets the surreal-dreamlike visual worlds of the brand in motion. Even the voiceover was generated with AI to seamlessly convey the multidimensional character of the brand. Our work combines technological innovation with creative sensitivity to strengthen Maison Noir emotionally and visually.

A retro train with pink and green carriages is at a historic train station with a glass ceiling.

A man in a pink suit sits on an orange armchair, wears orange sunglasses, and has a background with floral patterns.

A man in a coral-colored suit sits in a luxurious, green-decorated train compartment. There is a glass with orange roses on the table in front of him. Decorative pictures or paintings hang on the walls.

A man in a green suit with a pink tie sits on a pink sofa in a luxurious train compartment. The room has wooden paneling and is decorated with flowers.

A woman in elegant clothing with an extravagant headdress, a parrot on her shoulder, sits in a luxurious train compartment with blue walls and golden decorations.

A woman in an elegant train compartment, wearing a floral dress, surrounded by orange curtains and a painted mural in the background.

An older woman with a flower hat and glasses sits on a bus, looking thoughtfully out the window. She is wearing a colorful floral dress. The interior of the bus has a classic design.

An older man with a white beard in an elegant green suit sits in a stylish train compartment with a pink sofa.

A man in an elegant, floral suit sits in a luxurious train compartment with wood and velvet decor.

Luxurious bedroom with pink walls and bedspread, equipped with golden accents and a round window overlooking a cityscape over a body of water.

Luxurious train compartment interior with dark green and gold decor, pink velvet sofas, a table with flower vases and teacups.

Steam train travels through a desert landscape at sunset, with clouds of smoke in the sky.

For the exclusive UBS Classic Car Circle, we developed large parts of the visual concept with the help of AI – from the creative strategy to the visual implementation. This is because licensable material of classic vehicles for commercial purposes is either difficult to access or associated with extremely high costs. By using AI, we were not only able to create high-quality, brand-appropriate visuals, but also to respond flexibly to specific requirements. The result: A unique design that perfectly reflects the luxurious and passionate character of the Classic Car Community.