Credit Suisse. Luxury redefined: high-quality, functional, sustainable.
For over a decade, Studio Blyss was responsible for a large part of Credit Suisse's international communications in the Private Banking and International Wealth Management division - from invitations and print mailings to editorial formats and events for a UHNWI audience.
The Client Experience Toolbox was also created in this context: a customized set that brings luxury to life - and at the same time meets the highest standards of sustainability.
Customer
Credit Suisse (2019)
Creative Services
Client Experience Concept
Copywriting
Material Research
Production Design
Sustainable Finishing Concepts
Print Approval & Production Support
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Credit Suisse was looking for a new way to address UHNWI customers: high-quality, personal, luxurious - and yet contemporary. Traditional giveaways, plastic sleeves or laminated brochures were not an option.
The goal was a toolbox that meets the standards of an international private banking client: high-quality design, materially convincing, aesthetically precise – and ecologically responsible.
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Studio Blyss conceived, designed and produced a completely plastic-free client experience toolbox - from the material research to the editorial structure to the final embossing.
Each element was checked for impact, processing, and feel: finely tuned papers, custom printing techniques, special binding methods, and high-quality finishes. Nothing was "off the rack" – all components were specifically selected and coordinated for this project.
The toolbox is fully recyclable. No mixed materials, no compromises – an example of how luxury and sustainability are not only compatible but mutually reinforcing.
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The Client Experience Toolbox was not a one-off, but part of a long-term collaboration: Studio Blyss shaped communication in Credit Suisse's international private banking for over ten years - always with the aim of making discreet excellence visible through design.
The Toolbox exemplifies this attitude: a clear, high-quality object that creates trust - through materiality, precision and uncompromising design. A project that consistently explores the intersection of content, feel and attitude.
Every detail counts if you want to make excellence tangible.
Studio Blyss supports brands that want to impress with every gesture - whether in dialog with UHNWI customers or in the design of a single product. We don't design for the moment, but for what lasts.