Extended performance.

NAMING, BRANDING, SUSTAINABLE PACKAGING

For the private label "Extend" of the sports retailer SportX (Migros), we developed an independent and flexible brand identity that is used on a variety of sports textiles and accessories. Our goal was to create a unified brand that is consistent down to the smallest detail. From the uniform hangtag to the clear size identification of the garments, we also specified in the guidelines we developed where the wordmark and/or figurative mark may appear.

As part of the repositioning of fitness articles, SportX also commissioned us to develop the name and the entire branding for its new own brand "Perform". Perform meets high demands for functional clothing in the fitness and running sector and also offers over 60 fitness accessories in its range. In this project, we were also responsible for the packaging design, which is consistently geared towards sustainability and almost completely eliminates plastic.